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Search results for “marketing campaign”
Huazhu Group targets lifestyle market opportunities
05/27/2021
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11:12:05 AM
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The Chinese hotel company believes its expansion in the lifestyle segment, both via organic and inorganic routes, plus excellent RevPAR growth in lower-tier cities is a positive sign for the group.
China’s vaccination surge could accelerate Asian recovery from Covid
06/01/2021
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12:17:40 PM
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Over the medium term, faster Chinese vaccination could accelerate the return of sorely needed tourism to the battered economies of Southeast Asia.
Travel and tourism brands boost marketing and tailor messages
04/29/2021
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7:33:52 PM
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Expedia and Marriott are among the companies rethinking their marketing as consumers get vaccinated and travel and tourism demand grows.
5 ways your hotel can benefit from a Customer Data Platform
05/21/2021
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2:42:55 PM
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The main aim of CDP is to create a 360-degree customer profile.
The rise of the OTAs
05/17/2021
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6:42:29 PM
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Many hoteliers who participate in the metasearch area will worry that the rising CPCs will make this battleground uninhabitable for worthy returns.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021
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5:55:47 PM
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The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Booking Holdings CEO: we can replicate European short-term rental success in U.S.
05/13/2021
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6:49:48 PM
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The company intends to focus on growing by working with multi-property managers in the U.S. because that tack is an efficient and effective means of expanding its supply.
How can your property emerge as a winner in 2021?
04/02/2021
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5:37:18 PM
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Many hoteliers are continuing with shortsighted budgeting decisions in 2021, without considering the long-term implications.
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